With its 1.44 billion monthly active users, Instagram is one of the biggest social media platforms of our day. That is why it is a great place for brands, influencers, and small businesses to reach their target audience through a myriad of different content forms: Reels, videos, carousel posts, static images, stories, live streams, ads… In order to better support content creators and make the platform more appealing to its users, Instagram often introduces new features such as interactive stories, reels with emoji sliders, filters and so forth.
If you want to outshine your competition and draw the attention of your target audience, you must keep up with the latest updates and newest features of Instagram. Moreover, closely following trends and using popular filters can help your account to be discovered by new users. That is why most followed accounts on the platform create seasonal content like Halloween videos or Christmas videos using Christmas song for Instagram reels. If you want to follow their strategy and grow your Instagram page, you should also consider using high quality music on your Instagram videos and reels.
With the right music track, your videos evoke strong emotions in the viewers and stay with them for a longer time thus increasing your brand awareness. In addition, well edited videos that incorporate high quality songs seem more professional and alluring, thus getting more interactions from Instagram users.
Yet you must be very careful when using music in your social media content because all major social media apps have strict community guidelines banning the illegal use of copyrighted material. YouTube, Instagram, Facebook and many other platforms have very advanced algorithms that detect the use of copyrighted music in the content shared by the users. Once your illegal use of copyrighted material is noticed by these algorithms, you get a serious warning from the platform. Moreover, you lose monetization and similar privileges as a content creator. If you repeat this offence, you may face even more serious consequences such as losing your account or being sued by the copyright owner. That is why most brands, influencers and popular Instagram personalities opt out of using copyrighted songs in their content. If you are not sure about a song’s copyright status, learn how to check if a song is copyrighted on Instagram and use non copyrighted, royalty free tracks. If you are looking for alternatives to copyrighted songs, you can take a closer look at Instagram’s song library and royalty free music platforms like Snapmuse.
As Snapmuse, we offer thousands of royalty free, high quality songs that you can search by artist, genre, and mood. Take a closer look at our extensive library to find the perfect song for your Instagram reels.
You can also discover the music library of Instagram where you can find a wide range of songs that you can use in your stories and reels without violating the platform’s copyright rules. In addition, one of the newest features of Instagram allows users to save music from the reels shared on the platform. You can create your own music library and use these songs in your own content as well.
If you want to learn more about how to save music on Instagram, take a closer look at our detailed guide below.