One of the holy grails of creator income is brand sponsorships and partnerships. If you are already getting subscriptions and bits, but you still find yourself asking is Twitch profitable, sponsorships are what will tip the scale to a more profitable balance. While not always as steady and reliable as subscriptions and bits, brands provide a great opportunity for you to earn larger amounts in one off or yearly contracts.
If your channel is successful, you can expect brands to find you and offer sponsorship deals to give their products more visibility. Consider this as a way to create value for your community as well and try to opt for brands who offer products you can vouch for, or are comfortable with. Having a selective approach and keeping your community in mind will help you safeguard the special relationship you have with your audience.
As your channel grows, you can also be proactive and get in touch with the brands to be in their radar. If you use a certain product in your streams or if a product or service plays a central role in your online presence, then let them know! Send an email or a DM. Chances are, some might not reply, but others will and brick by brick you’ll build your partnership network.
One key thing to keep in mind when making sponsored or branded content is to use royalty free music. When a brand contacts you for sponsored content, they are likely to also want to use your clips from your content in their own social media channels, even boost these clips for more traction. So this is a good time to ask can you play copyrighted music on twitch.
The simple answer is no. Moreover, the brands won’t be able to boost clips from your stream on other social media platforms if you use commercially released music in your stream. And if you are now wondering how do streamers play music without copyright, it’s pretty easy. Platforms like Snapmuse or Artlist offer royalty free music for streaming that will enable you to create streams that conform with twitch copyright music rules.