How to Promote Your YouTube Channel?

If you want to reach new audiences and grow your follower base but don’t know where to start, you are in the right place! Below we offer a detailed guide on successfully promoting a YouTube channel.

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Oct 09, 2022

Jul 17, 2023


How to Promote Your YouTube Channel?

How to Promote Your YouTube Channel?

Being one of the biggest video sharing platforms on the internet, YouTube is the second most visited website. Despite growing competition like TikTok and Instagram, YouTube still manages to entertain more than 2.1 billion users from all around the internet. As a result, it offers unmatched opportunities to content creators and brands. From increasing brand awareness to monetizing video content, you can do a lot on YouTube to increase your revenue.

As YouTube offers many benefits to influencers, businesses, and brands, it is not shocking that there are more than 15 million active content creators on the platform. Considering this piece of information in mind, it is pretty easy to imagine the level of competition on YouTube. Content creators go above and beyond to outshine their competitors and increase the visibility of their channel.

They follow trends, use free music for YouTube to allure their followers, create attention grabbing thumbnails, utilize SEO tools and refer to insights offered by YouTube analytics to make sure that their content stands out. Moreover, they promote their channel on various platforms including Instagram, Twitter, TikTok, and Facebook. 

If you want to reach a new audience and increase your follower count, you should consider different ways of promoting your YouTube channel. If you feel overwhelmed or lost, worry not! We shortlisted various easy-to-implement ways to promote your YouTube channel. See below to discover no-cost promotion methods and grow your channel now.

How can I promote my YouTube channel for free?

When it comes to promoting a good, service, or a brand on the internet, there are various advertisement opportunities: You can publish potent and targeted advertisements without spending a fortune. Google Ads, Meta Business, Twitter Business, TikTok Ads and much more options are available to brands and online personalities. Luckily, paid promotions are not the only option you have. You can promote your YouTube channel without spending a dime and reach thousands of new people, grow your audience and gain new followers.

If you don’t know where to start your free promotion campaign, here are some easy steps you can follow:
  • Use Google-friendly keywords: What better way to promote your videos than making use of Google’s algorithm? When you optimize your content in accordance with SEO principles, you can reach thousands of new people without breaking a sweat. Most people use Google search to find what they are looking for. With its new algorithm, Google aims to prioritize relevant videos over content in other mediums. That is why using relevant keywords in your video titles and descriptions can do wonders for your YouTube channel. You can use Google Ads Keyword Planner, take a closer look at trending videos on YouTube, let YouTube’s autocomplete feature suggest you popular searches, and analyse search engine results page to find the best keywords for your content.
  • Use easy to understand video titles: When internet users stumble upon your videos, title of your video is the very first thing they see. If it is not interesting enough or easy to understand, it might be the last thing they see! In order to welcome your potential followers in, make sure that your video titles spark curiosity and are comprehensible.
  • Create alluring thumbnails: After the title of your video, your potential followers see the thumbnail of your video. That is their first encounter with the visual world of your YouTube channel so make it count! Create customized thumbnails that will compel people that come across your video to watch it. You should always use high quality images and bright colors. Also it is a widely known fact that people tend to better receive images with human face in it. So, try to use your face or your guest’s face on your thumbnail. To maximize the impact of your thumbnail, you can use a brief text as well but don’t write anything longer than six words. Also make sure that the text is easy to read: It shouldn’t blend in with the picture.
  • Don’t shy away from using hashtags: Hashtags increase the visibility of any content so try to use them as often as possible. The content of your video, appropriate keywords and popular topics on YouTube can be your sources of inspiration for hashtags. If you have guests in your videos, you can also use their names as hashtags to grab the attention of their fans and followers. Another thing you can do is to keep up with popular topics and discussions within your niche. You can use relevant keywords as hashtags to penetrate your niche better and increase your reach.
  • Post regularly: Both Google’s and YouTube’s algorithm favours channels that are updated regularly. Moreover, consistency is the key to gain new followers. Thus, make sure that you have a schedule that you follow religiously. The best practice is posting on the same day of the week each week. This way your followers know when to tune in and they don’t miss your new videos. Moreover, you can gain a certain credibility. At the beginning, you can post bi-weekly but once you get the hold of it, you should increase the frequency of your new videos. You can post every week or even twice a week: Fresh content always tastes better! You can check YouTube analytics to find the best day and time to post new content. Ideally, you should share your new videos within the time frames where your target audience is online and active.
  • Use the power of social media: Almost everyone has at least one social media account. If you want to grow your audience, you should be where your potential followers are. Start an Instagram account, TikTok account, Twitter account and so forth. You can expand to other social media platforms as well if needed. For instance, starting a LinkedIn page would be a great idea if your YouTube channel is focused on more business-related topics. Another thing you can do is interacting with other content creators that appeals to your niche. This way you can gain more visibility and find other online communities that welcome your target audience. Interacting with other content creators and engaging with their followers allow you to showcase your YouTube channel before the right audience. In order to make the best out of social media platforms, learn their dynamics and tricks -such as how to share a YouTube video on Instagram or how to use trending sounds on TikTok.
  • Collaborate with other content creators: Cross promotion is one of the best ways to organically increase visibility of your YouTube channel so it is always a good idea to collaborate with another YouTuber whose target audience overlaps with yours. For instance, let’s say that you are a travel vlogger. You can collaborate with a professional photographer to shoot a video where you discuss tips and tricks of taking the best travel photographs.

What is the best place to promote YouTube channel?

Social media and online communities! Your content should be where your niche audience is, so you should promote your YouTube channel on social media platforms like Instagram and TikTok, forums where your target audience interact with one another, online communities like relevant subreddits and chatrooms. 

Make sure that your YouTube channel has a significant online presence all over the internet.

How to Grow YouTube channel?

After learning how to monetize YouTube videos, your next goal should be learning how to grow your YouTube channel.

First and foremost, make sure that your content answers the needs of your niche. Discover the interests, struggles, concerns and desires of your target audience and create high quality videos that cater to them. If you are new to this, feel free to derive inspiration from YouTube channel ideas for beginners

Second thing you should pay attention is being relevant: Follow trends and internet debates, also post regularly end frequently.

And finally, follow our tips above to increase the visibility of your YouTube channel!

Best platform to promote YouTube channel

Best platform to promote your YouTube channel is the one where your target audience spends the most time. 

If you are a programmer that shares tips and tricks, make yourself visible on forums like Stackoverflow where your target audience is very active. If you share comedy content, make sure that you promote your videos on TikTok. If you are a photographer or videographer, Instagram is the best place to showcase your YouTube channel. If you are a business mogul, LinkedIn is most likely the social media platform where your target audience spends hours every day.

Long story short, know your audience to determine the best platform to promote your YouTube channel.

What is the caption for promoting YouTube channel

The best caption to promote your YouTube channel is a concise and interesting one. While trying to come up with a good caption, bear the relevant keywords and trends in mind. Try to reference them in the most interesting way you can.

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