How to Promote Your Music in 10 Steps

It is not easy to make it big as a musician if you don’t use the right tools and platforms to promote your music. Take a closer look at our detailed guide below to learn how to grow your listener base and reach your target groups to make your music popular

Browse Music

IN THIS ARTICLE

Promote your music

Chart topping artist have significant financial means to promote their music and grow their immense fan base even more yet independent artists lack many opportunities given to these big names –Such as dedicated PR teams, big campaigns, tours, billboards, interviews, advertisements and more.

Luckily, we are living in the digital age where you can reach your target audience with diligent planning, careful targeting, and very small budgets. In fact, many household names of our day and age have achieved their breakthrough and fame through online platforms such as YouTube, SoundCloud, and social media. Here are a couple such examples:

Justin Bieber: Justin Bieber was quick to rise to international stardom after posting videos of himself singing on YouTube. His videos got significant amount of views and were then discovered by a talent hunter who came up with a lucrative deal. Fast forward to today, Justin Bieber is now one of the world's most successful musicians and has an insanely large fan base. 
Charlie Puth: Charlie Puth recorded himself singing and shared his videos on YouTube. After a while, he managed to build a formidable follower base which led to Ellen DeGeneres hearing his song. Being discovered by Ellen changed his life profoundly. Now he has 17.3 million followers on Instagram and three studio albums.
Shawn Mendes: Shawn Mendes rose to prominence through the social media platform Vine which is no longer operational today. Mendes posted short videos of himself singing on Vine to gain a cult-like following. After being a Vine royalty, he was discovered by big record labels and made his breakthrough as a pop star. As of today, he has four studio albums and have appeared in many TV shows, films and series. 
Cardi B: Cardi B’s unique and fun personality brought her millions of followers on social media platforms like Instagram and Twitter. The rapper used to post amusing and relatable content which led to her getting the attention of talent hunters. She is now a successful rapper and vocalist with 146 million Instagram followers, one studio album and 38 singles.
Post Malone: Being one of the biggest stars came out of SoundCloud, Post Malone started humble by posting his music on the platform. Quickly after his debut on the platform with White Iverson in 2015, he managed to gather thousands of dedicated listeners. Now he is a household name with 23 million followers, four studio albums and appearances in many Hollywood productions. 

If you want to follow the footsteps of many successful musicians that rose to international stardom through their social media presence, you need to learn how to promote your music in a way that attracts new listeners, more video views and music downloads.  

Promoting your music is a must as it helps you to introduce new audiences to your music and grow your follower base across platforms like Spotify, Instagram, YouTube, SoundCloud and more. If you don’t promote your music, your target audience cannot find and listen to your music, hence they cannot appreciate your talents or help you climb the stairs of fame. Promoting your music also grows people’s interest in your music and creates a buzz about you and your songs. As a result, you can book more gigs, do more collaborations, sign better deals with record labels, and catch other opportunities in the music industry.

Promoting your work can also strengthen your existing emotional bond with your listeners. You can keep your followers and fans engaged with your content, get in touch with them and learn their opinions on your songs. This way, they can feel included and be part of a larger community where their opinions are heard. Moreover, you can let your fans know about your upcoming gigs, new releases and more by sharing updates. 

Overall, promoting your music is an important element of establishing a successful career in the music industry. It takes time and work to promote your music, but the benefits of reaching new audiences and acquiring more listeners can be well worth it.

Promoting your music online is easy if you know few key points such as how to share a YouTube video on Instagram or how to engage with your followers. See our detailed guide below to learn everything you need to know about promoting your music.

How to promote your music?

Promoting your music in our digital age is very easy if you know what you are doing! Without spending hundreds of dollars, you can easily grow your listener base by following some simple and easy strategies.

To promote your music online, you can do the following:
  • Create an online presence: It is important that your listeners can find you online. In order to make sure that your brand is out there and easy to find, you should create a strong online presence. First and foremost, you need to have social media profiles across different platforms like Instagram, YouTube, Twitch, and TikTok. Then you should build a website where your listeners can see your social media profiles, songs, albums, upcoming gigs, pictures and more. Don’t forget to link your social media accounts and share content regularly. Moreover, you can do live streams in accordance with Twitch music rules where you can play your original songs and interact with your listeners. 
  • In addition, you can share your songs on your social media profiles to get more visibility, and do collaborations with more established online personalities. You can also share your concert videos and jam sessions on your YouTube channel. If you get regular and steady views, you can also monetize YouTube videos to get some additional cash that you can spend on your promotion needs. 
  • Use streaming platforms: Make sure that your listeners can reach your music easily. Share your songs and albums on popular streaming platforms like Spotify, Apple Music, YouTube Music, and SoundCloud. Share the links to these platforms regularly on your social media accounts and website.
  • Email your listeners: Email marketing is a strong tool that you need to be using. Create a mailing list through your web page and social media accounts and share your subscribers regular newsletters to keep them informed about your new music, projects and gigs. This way you can increase the turnout to your gigs and make your listeners feel cared for by letting them know about what you are up to.
  • Collaborate with other artists in your niche: Collaborating with other artists is one of the best ways to attract new listeners and grow your follower base. You can do live gigs, create free music for YouTube, do live streams and more with your collaborators. 
  • Use paid advertisements: You can reach a significantly bigger crowds for humble prices by using paid advertisements on social media platforms. Educate yourself on targeting, get to know your listeners and start small with paid advertisements. As you go, you can increase your budget and sophisticate your targeting. You can also use popular niches and keywords like Minecraft TikTok hacks in your targeting to reach more people. 

How to promote your music on YouTube?

YouTube is a great platform to reach new people. You can start a YouTube channel where you can share YouTube royalty free music, videos from your live gigs, your jam sessions and more to attract new listeners and keep your current listeners engaged. 

In addition, you can create videos for YouTube shorts and share sneak peeks from your studio sessions on YouTube Community.

How to promote your music on social media?

Social media is one of the best tools you can use to promote your music. Create profiles for yourself and share videos of you singing, or edits from your live gigs, streams and more.

Moreover, you can share links to your songs on large streaming platforms like Spotify, Apple Music and YouTube music on your social media profiles. You can also create interesting compilations and edits to share on your socials.

If you want to make your social media posts more interesting, don’t forget to add royalty free music to your content. Take a closer look at the playlist below to find the best songs you can use to promote your art and videos on social media.

How to promote your music on Instagram?

You can promote your music on Instagram by sharing links to your streaming profiles, creating interesting videos to engage with your followers, or posting sneak peeks from your studio sessions. 

If you want your Instagram videos and posts to reach more people, use non copyrighted popular music in your content. Discover the best Instagram songs in the playlist below to start posting viral worthy content on your Instagram profile.


How to promote your music on Instagram?

You can promote your music on Instagram by sharing links to your streaming profiles, creating interesting videos to engage with your followers, or posting sneak peeks from your studio sessions. 

If you want your Instagram videos and posts to reach more people, use non copyrighted popular music in your content. Discover the best Instagram songs in the playlist below to start posting viral worthy content on your Instagram profile.

How to promote your music on TikTok?

TikTok is a great platform to promote music. In fact, some of the popular musicians today owe their success partly to TikTok, such as Olivia Rodrigo.

You can create interesting and memorable TikToks by using the royalty free songs we shortlisted for you below.

How do artists promote music?

Artists use social media and paid advertisements to promote their music online. They often create social media profiles where they post regularly, and collaborate with other artists to reach more people in their target audience.

YouTube, Instagram, Twitch, Facebook or Podcast. You’re ready for take off

YouTube, Instagram, Twitch, Facebook or Podcast
You’re ready for take off

Try For Free