Chart topping artist have significant financial means to promote their music and grow their immense fan base even more yet independent artists lack many opportunities given to these big names –Such as dedicated PR teams, big campaigns, tours, billboards, interviews, advertisements and more.
Luckily, we are living in the digital age where you can reach your target audience with diligent planning, careful targeting, and very small budgets. In fact, many household names of our day and age have achieved their breakthrough and fame through online platforms such as YouTube, SoundCloud, and social media. Here are a couple such examples:
Justin Bieber: Justin Bieber was quick to rise to international stardom after posting videos of himself singing on YouTube. His videos got significant amount of views and were then discovered by a talent hunter who came up with a lucrative deal. Fast forward to today, Justin Bieber is now one of the world's most successful musicians and has an insanely large fan base.
Charlie Puth: Charlie Puth recorded himself singing and shared his videos on YouTube. After a while, he managed to build a formidable follower base which led to Ellen DeGeneres hearing his song. Being discovered by Ellen changed his life profoundly. Now he has 17.3 million followers on Instagram and three studio albums.
Shawn Mendes: Shawn Mendes rose to prominence through the social media platform Vine which is no longer operational today. Mendes posted short videos of himself singing on Vine to gain a cult-like following. After being a Vine royalty, he was discovered by big record labels and made his breakthrough as a pop star. As of today, he has four studio albums and have appeared in many TV shows, films and series.
Cardi B: Cardi B’s unique and fun personality brought her millions of followers on social media platforms like Instagram and Twitter. The rapper used to post amusing and relatable content which led to her getting the attention of talent hunters. She is now a successful rapper and vocalist with 146 million Instagram followers, one studio album and 38 singles.
Post Malone: Being one of the biggest stars came out of SoundCloud, Post Malone started humble by posting his music on the platform. Quickly after his debut on the platform with White Iverson in 2015, he managed to gather thousands of dedicated listeners. Now he is a household name with 23 million followers, four studio albums and appearances in many Hollywood productions.
If you want to follow the footsteps of many successful musicians that rose to international stardom through their social media presence, you need to learn how to promote your music in a way that attracts new listeners, more video views and music downloads.
Promoting your music is a must as it helps you to introduce new audiences to your music and grow your follower base across platforms like Spotify, Instagram, YouTube, SoundCloud and more. If you don’t promote your music, your target audience cannot find and listen to your music, hence they cannot appreciate your talents or help you climb the stairs of fame. Promoting your music also grows people’s interest in your music and creates a buzz about you and your songs. As a result, you can book more gigs, do more collaborations, sign better deals with record labels, and catch other opportunities in the music industry.
Promoting your work can also strengthen your existing emotional bond with your listeners. You can keep your followers and fans engaged with your content, get in touch with them and learn their opinions on your songs. This way, they can feel included and be part of a larger community where their opinions are heard. Moreover, you can let your fans know about your upcoming gigs, new releases and more by sharing updates.
Overall, promoting your music is an important element of establishing a successful career in the music industry. It takes time and work to promote your music, but the benefits of reaching new audiences and acquiring more listeners can be well worth it.
Promoting your music online is easy if you know few key points such as how to share a YouTube video on Instagram
or how to engage with your followers. See our detailed guide below to learn everything you need to know about promoting your music.