With its 1.440 billion users from around the world, Instagram allows for the endless potential for engagement, creativity, and visibility. Building a strong following on Instagram is a journey that requires patience, consistency, and the ability to adapt to the constantly changing algorithms. As the algorithms evolve, some creators are surprised when they go viral through an old post that did not have high engagement before, while others wake up one day to see that their strategy is no longer serving them anymore.
Whether you're an artist, a content creator, or a business owner looking to increase your presence on Instagram, the first thing to bear in mind is to embrace the changes, trends, and new features on the app to reach a wider audience. Showing the algorithm your niche, target audience, and consistent branding will help you achieve this.
If you have been struggling to grow your following, the first thing we recommend is checking your Account Status to ensure you haven't unknowingly violated any of Instagram's guidelines. As Instagram limits your account’s visibility to potential followers in such cases.
To do this, go to Settings, tap Account, and then Account Status. If you see a checkmark next to Recommendation Guidelines and Community Guidelines, then no need to worry! Otherwise, you can request a review from Instagram.
One critical aspect to consider is the use of music in your content. Adding copyrighted music to your posts goes against Instagram's Community Guidelines and puts your account at risk. To prevent this from happening, you can browse our extended non-copyright music library and find the best music to boost your content.