The short answer is yes! Facebook pages can earn significant amounts of money.
If you are a content creator, influencer, streamer, or a brand owner, you already create content to reach wider audiences and attract new followers. With some minor revisions here and there, you can use that content to make profit off of your Facebook page.
There are various tools you can use and strategies you can follow to monetize your content on Facebook:
- In-stream advertisements
- Fan subscriptions
- Product promotions
- Live streaming
Before taking a closer look at these different monetization options, you must first go over your content. Facebook has very strict community guidelines that all content creators must follow. If your content fails to comply with the standards set by Facebook, you cannot monetize them. In fact, you can even get banned temporarily or lose your page and/or group permanently.
In order to avoid hefty copyright lawsuits, Facebook is very strict with the music and images content creators use. The platform bans the use of copyrighted music in videos, reels and live streams. That is why most content creators opt for using non copyrighted, royalty free music. If you are uncertain about which tracks you can use in your Facebook content, see our What is Royalty Free Music guide to learn more. In addition, you can also refer to Facebook Rights Manager. Most content owners use FRM to make sure that their content (such as music) is not used without their consent. When they submit their content to this system, Facebook’s algorithms automatically search for any misuse. If the algorithms found any misuse of copyrighted or protected content, it notifies both the content creator and copyright holder about the issue. If you would like to know more about the FRM, see our What is Facebook Rights Manager page.
After you make sure that your content doesn’t violate any of the Facebook community guidelines, you can follow the best fitting strategy below for monetization.
1. In-stream advertisements and live streaming: This is one of the highest earning monetization options Facebook offers to the content creators. Thus, being able to qualify for in-stream advertisements requires a certain level of effort. When you qualify for the in-stream advertisements, Facebook shows ads before, after or during your videos. For each advertisement view, you acquire a satisfactory payment. In order to qualify for in-stream advertisements, you need to do the following:
- Have a Facebook Page. Your personal Facebook profile or account don’t qualify for in-stream advertisements. You need to create a page and become its admin.
- Comply with the Partner Monetization Policies of Facebook:
- Your content must be public and shared on a Facebook page whose profile must be created in professional mode. Pages created outside professional mode cannot monetize their content.
- You must be residing in an eligible country where monetization tools and features are available. If you are not in an eligible location, you cannot have in-stream advertisements in your videos.
- Your content must follow the Facebook Community Standards. It shouldn’t contain non-consensually used copyrighted material, hate speech against a protected group, sexualized content, or violence.
- Your monetized content must meet Content Monetization Policies which dictate the format and contents. Your content can be a static video, image poll, slideshow of photographs, looping video, embedded ad or text montage. It shouldn’t contain engagement bait, solicitation of engagement, misinformation, or misleading medical information. It shouldn’t be in the restricted categories such as tragedy, sexual activity, explicit content, foul language, or inflammatory social issues.
- Your content must be authentic and original. It must be fully or mostly created by you.
- Your content must get authentic engagement. Engagement provided by bots, fake views, fake likes and such result in losing your content’s eligibility for monetization.
- You must follow Facebook’s payment terms. You must provide a valid payment credential and abide by the additional terms relevant in your location.
- Your page must follow Facebook’s Pages, Groups and Events Terms.
- Your page must have no less than five active, public videos. These videos should not be shorter than a minute and have more than 600,000 minutes of views in the last 60-day period.
- Your Live videos also count and you can monetize them as well. To qualify for monetizing your Live videos, at least 3 of the active and public videos of your page must be Live videos and these live videos must have at least 60,000 minutes of views.
- Your page must have at least 10,000 followers.
If you comply with the terms above, you can make income through in-stream advertisements on Facebook.
2. Fan subscriptions: If you have a significant follower base, you can monetize your subscriptions on Facebook: Your followers pay a monthly fee to see the contents of your page. Here is a point you need to pay attention to: If your followers subscribe via desktop, you receive the entirety of their subscription fee. If they subscribe on Android or iOS, these platforms take 30% of the fee so you receive 70%. You need to do the following to monetize your subscriptions:
- You must have a Facebook page and become the admin.
- Your page must have more than 10,000 followers or more than 250 return viewers.
- You must reside in an eligible country.
- Your page must have more than 180,000 minutes watched or 50,000 engagements in the last 60-day period.
- You must comply with the Partner Monetization Policy and Fan Funding Creator Terms of Facebook.
3. Product promotions: If you feel like you could be a very good fit for brand ambassadorship or promote products of certain brands, you can follow this monetization option provided by Facebook. Once you are accepted to Brand Collabs Manager, you will be added to a database of content creators. Brands that are looking for ambassadors or content creators that will promote their product view this database and search the best fitting content creator for promotion. In order to qualify for Brand Collabs, you should meet the following requirements:
- Have a Facebook page different from your personal profile. You must be the admin of this page.
- You must comply with the Branded Content Policies and Partner Monetization Policies of Facebook.
- Your page mut have more than 1,000 followers.
- Your page must have either 15,000 engagements or 180,000 minutes viewed in the last 60-day period.
If you don’t meet any of the criteria mentioned above, you can consider other monetization options such as organizing Paid Online Events or affiliate marketing.
Regardless of the strategy you want to follow for monetization, you must make sure that your content is alluring and interesting. Since Facebook pages can be very lucrative, content creators look out for creative ways to get more followers, subscribers and engagement. In order to outshine their competitors, the most successful content creators opt for using tracks in different music genres to attract new viewers.
If you want to be successful in highly competitive environment of Facebook, make sure that you create interesting videos using the power of music.