How to Earn Money on TikTok

Being one of the newest social media platforms, TikTok has managed to gain billions of users in a very short time. Offering fun ways to create content and efficient programs to monetize your content, TikTok can be a significant source of income for you.

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Snapmuse Published: Feb 26, 2023 Updated: Jul 17, 2023 10 min read
Have you been using TikTok for fun and thought about turning your presence on the platform into a money-making opportunity? If so, you're in the right place! TikTok is one of the fastest-growing social media networks, with over a billion monthly active users, making it the sixth most popular platform in the world. And did you know that TikTok is the number one platform for making money online in countries like Nigeria, where it has helped young people turn their creative ideas into financial success with impressive videos highlighted by non copyright music?

So, can you make money on TikTok? Absolutely! If you want to earn money directly through the app, you must be at least 18 years old and have more than 10,00 followers on your profile in addition to more than 100,000 views of your videos in the last 30 days. If you meet these criteria, you can apply to the TikTok Creator Fund through your dashboard. But even if you don't meet these requirements, don't worry – there are plenty of other ways to make money on the platform.

TikTok has similar dynamics to other major social media platforms, which means that you need to tap into your creative side and dedicate some time to make money on the app. The strategies for making money on TikTok might look familiar, as they're similar to those for other social media platforms like Instagram and YouTube.

If you want to know more about how you can make a significant income through TikTok, see our detailed guide below where you can find tips and strategies on how to reach wider audiences on the platform – such as using royalty free instrumental music and fun filters to make your content more appealing.

How to Earn Money on TikTok?

With over one billion monthly active users, TikTok has become a hotbed for creativity and an opportunity for businesses to reach a large, engaged audience. The rise in popularity also means that TikTok is brimming with very significant revenue possibilities: 37% of the TikTok users in the United States reported in 2022 that they make more than 100,000 USD per year. Which means that you can reach your potential buyers very easily through TikTok, or grow your online presence in a very efficient and effortless way.

From the trend of users buying products they saw on TikTok (#TikTokMadeMeBuyIt) to dedicated communities like #BookTok or #DIYTok, businesses are finding innovative and authentic ways to communicate their messages across, increase their brand awareness, sell their products directly to TikTok's audiences, and more! If you follow the correct strategy for your brand, you can do even more on TikTok! 

By following at least one of the following strategies as you create content for TikTok, you can earn a significant amount on the platform: 

  • Publishing TikTok advertisements,
  • Collecting tips or donations from your followers,
  • Collaborating with other creators to attract new followers,
  • Doing affiliate marketing,
  • Growing and selling TikTok accounts,
  • Sharing sponsored posts,
  • Creating a Patreon account to sell special content to your followers,
  • Selling your products and merchandise through TikTok and growing your business,
  • Setting up a TikTok shop to sell your products,
  • Being part of TikTok Creator Fund.

Whether you're just starting out or looking to expand your TikTok presence, these strategies are a great way to monetize your content and grow your income. By creating engaging and helpful short videos that speak directly to your audience's interests, you can build a following and turn your TikTok presence into a source of income.

How Many Followers Do You Need to Earn Money on TikTok?

Do you want to know how many followers or interactions on TikTok can help you generate revenue? So do many people! The truth is, having a large number of followers or likes doesn't necessarily translate to a big financial payout. Instead, it's all about engagement and connecting with your audience over time.

When it comes to making money on TikTok, there are three main buckets you can fall into: in-platform monetization, paid partnerships and sponsorships, and off-platform sales. TikTok offers its own monetization opportunities through the Creator Fund, but they don't give creators a revenue share from ads like other social media platforms. To make money through sponsorships and partnerships, you need to show that your content is getting engagement and bring those results to the attention of brands. Finally, you can use TikTok to reach a new audience and invite them off the app to your website or to make purchases through your affiliate link.

What makes TikTok so special is its massive reach. The app has recently become the most popular web property in the world, with a report from Cloudflare finding that TikTok dethroned Google. This means that your posts on the app have the potential to reach thousands or even tens of thousands of people, even if you're just getting started.

Behind every successful TikTok influencer is their ability to understand the dynamics and limitations of the platform so that they can create native videos. TikTok prioritises content that is entertainment-focused and can be enjoyed without leaving the app. So, creating content that speaks to your target audience is the key to making significant amounts on TikTok.

How to Earn Money on TikTok

How Do You Get Paid to Be on TikTok?

The Creator Fund of TikTok is a monetization opportunity for the content creators on the platform. To participate, you need to meet certain criteria, such as having a minimum number of followers and creating original content. However, it's important to note that TikTok only offers monetization opportunities to creators in certain countries, so make sure to check if the Creator Fund or other monetization options are available in your region.

If you don’t want to be part of the Creator Fund, you can follow some alternatives to make money on TikTok, such as: 

  • Creator Marketplace: You can get in touch with brands and other influencers through the Creator Marketplace to do collaborations and affiliate marketing. 
  • Gifts and tips: Your followers can send you gifts and cash tips through TikTok live streams to support your content creation efforts. 
  • Collaborations and sponsorships: Partner with brands and receive payment for promoting their products on TikTok.
  • Affiliate marketing: Use affiliate links to earn commissions when promoting products and services.
  • Merchandise: Launch your own merchandise line and inspire your followers to buy.
  • Video platform: Another way you can earn an income through TikTok is creating exclusive content for your paid followers or subscribers. 

Regardless of the strategy you follow to make money on TikTok, you need to grow your follower base to make a significant revenue. In order to do that, you should make use of every tool in your arsenal to make your content more appealing. You should definitely consider incorporating royalty free music into your videos. 

Take a closer look at non copyright music tracks in our library below now. With the right music, you can reach wider audiences and gain new followers.

How Much Does TikTok Pay Per View?

Ever wondered if you could turn your TikTok game into a lucrative money-making scheme? Guess what - you totally can! Say hello to the Creator Fund, TikTok's program that's putting its money where its mouth is with a whopping $300 million earmarked to compensate eligible creators who use the platform. Let's dive into the nitty-gritty of how TikTok pays its creators and how you can cash in on the action.

TikTok reportedly shells out 2 to 4 cents for every 1,000 views on a video. This means that if your content racks up a million views, you could earn anywhere from $20 to $40. And if you go viral and hit the 10 million view mark, you could pocket an impressive $200 to $400!

But hold up, there are some prerequisites to be eligible for the Creator Fund. Here's what you need to have under your belt:

  • Live in the US, UK, Germany, France, Spain or Italy.
  • Be 18 or older.
  • Have over 10,000 followers.
  • Get more than 100,000 video views within the last 30 days.
  • Follow TikTok's Community Guidelines.

Payment is based on a variety of factors, including view count, engagement level, and authenticity of views. And here's a pro tip - the more content you churn out, the more money you stand to make.

While there's been some criticism of the Creator Fund model, TikTok remains committed to giving back to its creators. Who knows, you could be the next TikTok sensation, raking in serious cash for your unique and captivating content.

About TikTok Royalty Free Music Library

TikTok offers an impressive royalty free music library for the content creators (if you are confused about music licences, read our article titled “What is royalty free music?”). While or after recording your TikTok, you can use the music tracks in this library to make your content more interesting and appealing. Yet if you want to set yourself apart from other content creators on the platform, you should consider using different tracks in your TikTok videos.

You can incorporate music for podcast or royalty free music into your TikToks to keep your viewers interested and grow your follower base. Take a closer look at our rich royalty free music library below to discover thousands of high quality royalty free tracks that you can use in your social media videos, personal and commercial projects, and more.

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