Did you know that roughly 30,000 hours of new content is uploaded on YouTube every single hour? There are almost a billion videos on the platform –Which means that there is a video in almost every topic imaginable! You can watch DIY videos, tutorials, ASMR videos, music clips, films, sketches, language learning content, scientific experiments, news, talk shows, mini-series, vlogs, and a lot more on YouTube. Given the massive number of videos available on the platform, how can one find the content that will entertain them or answer their questions?
For this particular reason, engineering team at YouTube has developed a cutting-edge algorithm that helps users find what they are looking for. Moreover, this algorithm ensures that right videos are suggested to the right people. For instance, let’s say that you are interested in healthy living and fitness. You watch workout videos, fitness vlogs, healthy recipe tutorials and more. You wouldn’t expect YouTube to show you fast food videos or something equally unrelated to your interests such as furniture reupholstering tutorials.
We can take look at this ‘suggestions’ mechanic from the perspective of the creator as well: Let’s say that you are a gamer who does live streams, shares gameplay and walkthrough videos. You would expect your videos to be suggested to gamers and people interested in gaming instead of people interested in, say, entrepreneurship content, so that you can reach your target audience.
From the viewer’s point of view, how the algorithm does what it does is not really important: The content you want to watch finds you one way or another!
Yet from the content creator’s perspective, understanding the intricacies of YouTube algorithm is essential. When you know how it works and why it does what it does, you can make the algorithm do the heavy lifting for you. You can fine tune your videos to ensure that YouTube algorithm helps you acquire organic growth.
Having more than 35 million active channels, YouTube is a very competitive place if you want to monetize YouTube videos. That is why many content creators work hard to understand and take advantage of YouTube’s algorithm so that their videos get more views and bring more revenue. If you want to reach wider audiences and take your YouTube channel to the next level, take a closer look at our detailed YouTube algorithm guide below. Learn how to optimize your videos and keep your viewers engaged through tips and tricks like using appropriate keywords, popular hashtags and interesting sounds like 8D music.