Video is the new king! With the unstoppable rise of TikTok, almost all social media platforms introduced new features and algorithm updates that favour video content in order to compete with this new player in the industry. From interactive reels in Instagram to the new tweet format in Twitter which allows sharing multiple videos in one tweet, we are welcomed by encouraging new features on social media to share more videos. Moreover, it is not just social media that prefers video content over static images or text: Google lists video results on a higher rank in the search engine results page. That is why most businesses include video in their marketing strategy.
Moreover, new research by invideo shows that online videos are behind more than 82% of all consumer internet traffic and more than 70% of the consumers claim that watching a video of the product has convinced them to purchase that product at least once.
As a result, now is the best time to create impressive videos of your product to reach your potential consumers and grow your brand. If you are hesitant to creating video content because of how daunting video editing tools look, we are here to help you. We shortlisted the best free video editing software below. See our detailed guide to learn more about video editing and which tool is the best for your purposes.
Due to rising competition amongst brands and content creators online, creating a remarkable video is very important for your brand. You should make sure that you use high quality images and high definition videos, also you need to edit them in a way that grabs the attention of your target audience. This way you can outshine your competition, grow your follower base and increase the engagement rate of your content. In this journey, music is your best friend. With the right background music, you can evoke very strong emotions in the audience hence convince them to follow your social media accounts, watch your live streams, and purchase your product. If you want to advance your social media strategy, you must learn how to choose and add music
to your videos.
In addition, you should pay attention to music licensing. All social media and video sharing platforms have strict rules against the use of copyrighted content. If you use a copyrighted song as intro music or background music for your videos, you can lose your account, get your video removed by the platform, or sued by the copyright owner. That is why you should always use non copyrighted music or free music for YouTube
. If you are looking for high quality, copyright free music for your videos, feel free to discover our extensive royalty free music library.
If you want to learn how to edit your videos and how to add music to them, see our beginner friendly video editing software guide below.
2. Movavi Video Editor Plus
5. Adobe Premiere
6. Movie Maker 10