Team Downey Veteran Launches Epoxy, Providing Tools to Help YouTubers Engage with Fans

YouTube is the homepage for almost all professional video creators yet due to the very high competition on the platform, it is essential to expand in order to gain more subscribers and get more views. For this purpose, Team Downey veteran Juan Bruce launched Epoxy. See our post to learn more about it and how it can help you grow your channel.

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Feb 13, 2023

Jul 17, 2023


Team Downey Veteran Launches Epoxy, Providing Tools to Help YouTubers Engage with Fans
With its massive user base, YouTube is the first video sharing platform that comes to mind. In addition to being popular, YouTube also sets itself apart with many tools and features it offers to content creators -such as detailed statistics for the channel owners, high integration with search engines, keyword and title suggestion tool, Shorts and Community features, YouTube royalty free music library, and more. That is why most young and upcoming video artists use YouTube as their main platform to publish and distribute their video content. Yet there are other places where their fans may be found, such as the new and rising social media platforms like BeReal and TikTok. Epoxy, a Los Angeles-based company that had its formal launch very recently, aims to assist YouTubers in connecting with and interacting with followers on all other social media platforms.

Being a YouTuber has gained immense popularity in the last years due to a myriad of reasons:

  • YouTube has a very significant reach: Around 2 billion people uses the platform! That is why it is one of the best places to promote a product or service, or kickstart a career in media. 
  • Monetization options are ample and diverse: YouTube offers different monetization programs to content creators, such as in-video ads, sponsorships, merch sales and more. 
  • There are many content formats and spaces to showcase videos: You can upload regular videos or easy to consume videos in Shorts format, or you can do live sessions to reach your target audience. You can use free music for YouTube in all formats to entertain your audience and get new followers.
  • You can build your own community: YouTube allows your followers to leave comments, share your videos, vote on your polls, upvote or downvote, and the use of a lot more interaction options. As a result, it is very easy to build a community on the platform and share your thoughts, experience and knowledge.
  • Being confined to a boring and monotonous office environment for at least 8 hours a day is not an attractive career path while being a YouTuber offers a lot of flexibility and dynamism. Moreover, most YouTubers focus their content on something they are passionate about. As a result, they find being a YouTuber much more satisfying and enjoyable.
Because of this increasing popularity of the platform and being a YouTuber as a career, the competition is very high on the platform. In addition, it has an enormous and diverse audience of over 2 billion monthly active users, and thus many producers use the site to showcase their work, ideas, and skills. Furthermore, YouTube is a highly searchable platform, so viewers can quickly locate content on a range of subjects. There is fierce rivalry for views, subscribers, and ad money due to this, as well as the fact that making films and posting them to YouTube is inexpensive and simple to do.

A way to overcome this high competition is cross posting and promotion. The right promotion strategy makes a YouTube channel more visible and attracts more viewers. You can draw in new viewers and followers who might not have noticed your channel otherwise by distributing content across a variety of media. Cross-promotion can also help you develop your brand and position yourself as an authority in your industry. More engagement and ultimately more followers on your YouTube channel may result from this.

That is why many successful YouTubers work hard to find their niche audience on other platforms as well, such as Instagram, Facebook, or TikTok. They follow hashtags, interact with the community, check out other influencers and their followers, learn how to share a YouTube video on Instagram, and do a lot more investigative work that requires time, effort, and dedication.

In order to address this need, Juan Bruce, a former leader of Team Downey Digital, and Jason Ahmad, the creators of financial software start-up Proto, launched Epoxy. Together, they started creating a platform to expand YouTube viewership by giving users more robust tools for interacting with fans. Using Epoxy, you can find your target audience in a variety of social media platforms and get in touch with this newfound audience. 

If you want to grow your YouTube channel in an efficient way with Epoxy, keep reading! We will tell you more about Epoxy and how you can use it to monetize YouTube videos.

Team Downey Veteran Launches Epoxy, Providing Tools to Help YouTubers Engage with Fans

Team Downey Veteran Launches Epoxy, Providing Tools to Help YouTubers Engage with Fans

A recently released tool called Epoxy seeks to let YouTubers connect with and communicate with their viewers across various social media platforms like TikTok, Instagram, Facebook, Twitter, and more. Former Team Downey digital chief Juan Bruce and Jason Ahmad, the founder of financial software start-up Proto, launched Epoxy together. This very fresh startup offers extensive tools to enable video artists and video content creators engage with their viewers and build a tightly knit community. With the platform's integration with Facebook, Twitter, Instagram, and YouTube, content creators can share their work across these social media platforms and get real-time information on how their followers are interacting with it. Through social referrals, this may result in more views and a rise in the number of subscribers.

Co-founder and CEO of Epoxy, Juan Bruce, notes that without a tool like Epoxy, a big chunk of conversations about a video on a social media platform like Twitter are ignored or simply missed because people who share the video on a social media platform frequently do not mention the identity of its creator. In order to enable content creators to interact and converse with the internet users that consume their video content, Epoxy has created a search engine utilizing the YouTube API. Using Epoxy, it is possible to find conversations about your video content even though people who are conversing don’t mention your handle or screenname.

Additionally, Epoxy has developed tools for posting videos on numerous social media platforms while also modifying the content to appeal to each platform's audience. The platform comes with a player that offers the same monetization choices but is tailored for the best possible sharing on that particular social network.

Epoxy also offers exceptional tools for its creators to share on Instagram. Users can easily take their existing videos and edit them for Instagram using the built-in editor provided. They can then share the videos on Instagram without needing to transfer the video to their mobile devices.

Epoxy has officially released its platform very recently, after being available to beta users for some time. The company has raised $2 million from various investors such as Upfront Ventures, Greycroft Partners, Bertelsmann Digital Media Investments, Advancit Capital, Machinima founder Allen DeBevoise, Maker chairman Ynon Kreiz, Shine Group VP of Digital Yoel Flohr, and Stradella Road CEO Gordon Paddison.

If you want to better compete with other content creators on YouTube and make sure that your content reaches your target audience, you can use conversational tools and search functions of Epoxy. 

For a number of reasons, using the Epoxy platform to expand your YouTube channel is a very good idea:

  • Distribution on social media: Epoxy enables you to share your videos on a variety of social media platforms, including Facebook, Twitter, and Instagram. By cross posting your content on different social media platforms, you broaden the audience for your material and draw more traffic to your YouTube channel.
  • Real-time analytics: Epoxy offers real-time analytics on how your fans interact with your content, providing you with useful information about what is and is not working. Simply by utilizing the data and insight offered by Epoxy, you can make data-driven judgments about how to enhance your content and expand your audience.
  • Engage with your audience: Using the YouTube API, Epoxy has created a search engine that enables you to communicate with viewers that consume and talk about your video content even if they don’t explicitly mention your name, handle, or channel. This can increase the number of subscribers you have and help you create a livelier fan base.
  • Monetize your content more efficiently: Epoxy has a player with the same monetization choices as YouTube, but Epoxy’s player is better tailored for sharing. That is why it can help your content reach a larger audience, and consequently generate more revenue.
  • Repurpose old videos: The built-in editor offered in Epoxy makes it very simple and swift to instantly repurpose your old videos for Instagram. The best part is that you don’t need to download the video asset to your phone.

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