A recently released tool called Epoxy seeks to let YouTubers connect with and communicate with their viewers across various social media platforms like TikTok, Instagram, Facebook, Twitter, and more. Former Team Downey digital chief Juan Bruce and Jason Ahmad, the founder of financial software start-up Proto, launched Epoxy together. This very fresh startup offers extensive tools to enable video artists and video content creators engage with their viewers and build a tightly knit community. With the platform's integration with Facebook, Twitter, Instagram, and YouTube, content creators can share their work across these social media platforms and get real-time information on how their followers are interacting with it. Through social referrals, this may result in more views and a rise in the number of subscribers.
Co-founder and CEO of Epoxy, Juan Bruce, notes that without a tool like Epoxy, a big chunk of conversations about a video on a social media platform like Twitter are ignored or simply missed because people who share the video on a social media platform frequently do not mention the identity of its creator. In order to enable content creators to interact and converse with the internet users that consume their video content, Epoxy has created a search engine utilizing the YouTube API. Using Epoxy, it is possible to find conversations about your video content even though people who are conversing don’t mention your handle or screenname.
Additionally, Epoxy has developed tools for posting videos on numerous social media platforms while also modifying the content to appeal to each platform's audience. The platform comes with a player that offers the same monetization choices but is tailored for the best possible sharing on that particular social network.
Epoxy also offers exceptional tools for its creators to share on Instagram. Users can easily take their existing videos and edit them for Instagram using the built-in editor provided. They can then share the videos on Instagram without needing to transfer the video to their mobile devices.
Epoxy has officially released its platform very recently, after being available to beta users for some time. The company has raised $2 million from various investors such as Upfront Ventures, Greycroft Partners, Bertelsmann Digital Media Investments, Advancit Capital, Machinima founder Allen DeBevoise, Maker chairman Ynon Kreiz, Shine Group VP of Digital Yoel Flohr, and Stradella Road CEO Gordon Paddison.
If you want to better compete with other content creators on YouTube and make sure that your content reaches your target audience, you can use conversational tools and search functions of Epoxy.
For a number of reasons, using the Epoxy platform to expand your YouTube channel is a very good idea:
- Distribution on social media: Epoxy enables you to share your videos on a variety of social media platforms, including Facebook, Twitter, and Instagram. By cross posting your content on different social media platforms, you broaden the audience for your material and draw more traffic to your YouTube channel.
- Real-time analytics: Epoxy offers real-time analytics on how your fans interact with your content, providing you with useful information about what is and is not working. Simply by utilizing the data and insight offered by Epoxy, you can make data-driven judgments about how to enhance your content and expand your audience.
- Engage with your audience: Using the YouTube API, Epoxy has created a search engine that enables you to communicate with viewers that consume and talk about your video content even if they don’t explicitly mention your name, handle, or channel. This can increase the number of subscribers you have and help you create a livelier fan base.
- Monetize your content more efficiently: Epoxy has a player with the same monetization choices as YouTube, but Epoxy’s player is better tailored for sharing. That is why it can help your content reach a larger audience, and consequently generate more revenue.
- Repurpose old videos: The built-in editor offered in Epoxy makes it very simple and swift to instantly repurpose your old videos for Instagram. The best part is that you don’t need to download the video asset to your phone.