How to Promote Your Twitch Stream

Build your tightly knit community on Twitch and grow your channel quickly with these efficient tips and tricks!

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Feb 12, 2023

Jul 17, 2023


How to Promote Your Twitch Stream
Twitch is a dynamic and lively streaming platform with a primary focus on all things gaming. Whether you're into live gameplay, talk shows, artistic creations, or musical performances, Twitch has something for everyone. With its bustling community of gamers, content creators, and fans, it's a lively hub of gaming culture and a fantastic place to connect with like-minded people and grow your following. 

Twitch is an exciting platform brought to you by Twitch Interactive, a subsidiary of, Inc. Launched in June 2011 as a branch of, Twitch allows you to enjoy live streaming or on-demand video content. The most popular games, as determined by the Twitch community, are prominently displayed on the homepage and encompass a wide range of genres, including RTS, fighting games, racing games, and first-person shooters.

Twitch rose to prominence, leaving its original platform in the dust. By 2013, the site was attracting a staggering 45 million unique viewers, and by early 2014, it was a top contributor to internet traffic in the US. This success led to a rebranding of its parent company as Twitch Interactive and the eventual shuttering of Amazon saw how promising Twitch was, thus it bought the platform in 2014 for a very impressive amount: $970 million! This opened the door for Twitch to integrate with Amazon Prime and expand its offerings, like game purchases through streams and commission opportunities for streamers. The acquisition of Curse, a provider of online video gaming communities, in 2016 further solidified Twitch's place as a leader in the gaming world.

As the pioneering live streaming platform for gamers, Twitch has continued to attract more viewers and streams alike since its launch. In 2015, the site boasted an impressive 100 million monthly viewers and maintained its dominance in the US with the help of the pioneering streamers on the platform who cross posted content like “Subscription for my Twitch channel” all around the web. As Twitch reached 3 million monthly streamers and 15 million daily active users in 2020, the fame and success of the platform only grew. Its partnership program with over 27,000 partner channels in 2018 further solidified its place as a go-to destination for gaming content. While competitors like YouTube Gaming came and went, Twitch remained a staple for gamers and content creators alike.

Twitch is the homepage of gamers from all around the world. From intense esports tournaments to personal streams from gamers, and engaging gaming-related talk shows, there's always something new and exciting to discover. If you want to watch something exciting and interesting, you can view some of the speedrunning streams on the platform. You can find a list of the most popular games being streamed on the platform on the main page. Currently the following games are Twitch hits: Hearthstone, Fortnite, CS:GO, League of Legends, Overwatch, and DoTA 2. With over 356 million hours of gameplay being watched, Twitch has solidified its place as the leading platform for all things gaming.

Twitch has expanded its content offerings beyond just gaming. In 2013, some performances from the San Diego Comic-Con were shared on Twitch as livestreams to increase the popularity of the platform. In 2014, Steve Aoki’s live performance at an Ibiza nightclub was streamed live on Twitch as well and brought in numerous new subscribers. Twitch officially embraced music streaming in 2015, launching categories for radio broadcasts, music production, and even a live stream of the Ultra Music Festival in Miami. In October of that same year, Twitch launched "Creative," a category dedicated to showcasing artistic and creative works. As part of the promotion of Twitch Creative, episodes of Bob Ross’ “The Joy of Painting” were streamed back to back on the platform for eight days.

Do you want to grow your follower base on Twitch and carry your channel to a bigger league? With millions of daily active users, Twitch is a hotbed of gaming and creative content, making it the perfect place to connect with an engaged and enthusiastic audience. Promoting your Twitch channel is essential to grow your fanbase and increase the engagement rate of your streams. That is why you should be actively seeking ways to promote your Twitch streams whether you are new in the game or an experienced streamer with an impressive following. In this article, we'll delve into the world of Twitch promotion, sharing tips and best practices for growing your audience and taking your stream to new heights. From social media marketing to networking with other streamers, we've got all the basics covered. So, buckle up, grab your mouse and keyboard, and let's get started!

How to Promote Your Twitch Stream

How to Promote Your Twitch Stream?

Streaming on Twitch is a chance to connect with the world, but it's not enough to simply start broadcasting. To truly flourish on the platform, promoting your stream is crucial. With millions of users, it can be a challenge to stand out and captivate a crowd. But, with promotion, comes greater visibility and a larger following.

Think of promoting your stream as an investment in your channel's growth. With increased visibility comes the potential for more subscribers, more donations, and more advertising revenue. It's a win-win situation! And with a multitude of promotion methods at your fingertips, from social media marketing to collaborating with fellow streamers, the opportunities to grow are endless.

So, regardless of your experience level, discover new ways to grow your channel every day. Promote your stream, engage with your audience, and watch your channel thrive on Twitch.

How to Promote Your Stream on Twitch?

If you are a streamer in search of new ways to promote your channel, you can try the following steps: 

  1. Be active on social media. Set up profiles in each platform and link them to one another.
  2. Get in touch with other streamers and build your network. This way you can collaborate with them to tap into new niches.
  3. Use relevant keywords and tags to your content.
  4. Offer incentives like giveaways in your streams.
  5. Interact with your audience.
  6. Stream consistently.
  7. Partner with brands.
  8. Use Twitch's promotional tools.

How to use Google+ to Promote Your Twitch Stream?

Follow these steps to promote your Twitch stream on Google+: 

  1. Create a Google+ account and link it to your Twitch channel. 
  2. Share Twitch streams on our Google+ page and keep an eye out for updates on upcoming streams. 
  3. Join our Google+ gaming and streaming communities to reach a larger audience. 
  4. Build relationships with other streamers and content providers by commenting, sharing, and +1ing their posts. 
  5. Use keywords and tags in your Google+ posts and updates to make it easier for visitors to find your Twitch channel. 
  6. Google+ hangouts are perfect places to broadcast your Twitch content. Through Hangouts, you can communicate with your audience directly and make them heard. Moreover, you can attract new viewers and followers! 
  7. Publish your streaming schedule on Google+ to let your followers know about your next livestreams, generate hype, and make sure that your niche knows about your channel.

The Best Twitch Music

Just like all major social media platforms, Twitch has strict rules regarding the use of copyrighted material. That is why you can face serious consequences like being muted or losing your Twitch channel forever if you use copyrighted songs in your Twitch streams.

If you want to spice up your Twitch streams without risking violations to Twitch music rules, you should use non copyrighted songs. We have gathered the most popular, high quality copyright free songs that you can use in your Twitch streams to keep your audience engaged and interested. Take a closer look now to discover hundreds of songs!

How to Promote Your Twitch tv Stream?

Promoting your Twitch stream just got a whole lot more exciting! With these tips, you can take your streaming game to the next level and attract a larger and more engaged audience.

Social media is your best friend. Share your streams on your personal social media accounts and join gaming and streaming groups to get in front of a wider audience. 

Connecting with other streamers is another key component to growing your audience. Collaborate with other streamers to promote each other's streams and watch your audience grow.

Keywords and tags are your secret weapons. Use stream titles, descriptions, and chat-related keywords and tags to help people find your channel with ease. Offering incentives like giveaways and contests can also encourage people to follow and watch your stream. In addition, you can use license free music to make your Twitch streams more interesting. 

Building a strong community is crucial. Engage with your audience while streaming, reply to comments, and solicit feedback. Maintaining a consistent schedule and sticking to it as much as possible will also help build a loyal following.

Partnering with brands that match your content and forming sponsored streams and content partnerships can also help grow your audience. Don't forget to make use of Twitch's promotional tools, such as channel promotion and event promotion, to boost your future streams. Follow different promotion strategies to grow your channel and reach new heights as a Twitch streamer!

How Do You Grow Twitch Streams?

Stream your way to success by following these tips:

  • Set the Stream: Establish a consistent schedule and stick to it like glue to build a faithful following.
  • Connect with Your Community: Engage with your viewers, reply to comments and welcome feedback to foster a strong bond.
  • Reward Your Fans: Offer gifts or contests to incentivize people to follow and watch your streams.
  • Tag It Up: Use relevant keywords, tags, and descriptions in your stream name, chats, and information to make your channel easier to find.
  • Collaborate with Peers: Join forces with other streamers to market each other's streams and expand your viewership.
  • Tap into the power of Music: Use music creatively to evoke strong emotions in your audience and keep them interested during your streams.

Incorporating music into your streams, whether through songwriting, singing, or making beats, can provide a creative outlet. Remember to follow copyright laws and secure all appropriate licenses or permits before playing music on your channel. You may always utilize royalty free music on your twitch streams if you don't want to deal with the trouble of music licensing. Look through our royalty free Twitch music library to find hundreds of high-quality audio tracks that you may freely use in your streams.

Where is the Best Place to Promote Your Twitch?

Social media offers the perfect tools to promote your Twitch streams! Through social media, you can get in touch with your audience, grow your follower count, attract new viewers to your livestreams and do much more.  Use your Instagram, TikTok, YouTube and Twitter accounts to post short clips from your streams, announce your upcoming streams and connect with your audience.

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