2023 Music Forecast

Short Videos Declaring Dominance Over the Music Industry

According to the latest reports, in 2022, users spent over $5.6 billion on short-form video apps besides their 3.1 billion hours of watch time! Amazing, right? As the short-video form boomed last year, the power and influence of the content that is created in that form grew accordingly. “What I eat in a day” videos, “come join me in the office for a day” videos, parodies of old TV shows, “here is something I wish I knew before I was in my thirties” videos, or more life hacks… I am pretty sure you know what I am talking about. The thing is that we had not had enough of these contents created with catchy music, funny sound effects, and trending humor as well as challenges yet. In fact, we will see more of them since YouTube announced that they are letting creators monetize their Shorts! So, we will be consuming more of these videos in 2023.

As the demand for short video content raises, the need for sound effects and non-copyright music escalates accordingly. This means, of course, as a creator in 2023 you will need Snapmuse.com more than ever! By browsing through the endless options, you will find just the right rhythm to your short videos and catch your audience’s attention even before they realize you got their attention, giving the people the content they want. Creators, this is your time to shine!

Music Industry & Content Marketing

Creators have so much on their plates. In order to create a video that only is consumed in 20 minutes, as a creator, you have to deal with copywriting, videography, editing, design, and others. Each of these skills plays crucial importance in your work. On the other hand, our attention spans as content consumers are shrinking, and this means that you, creators, need to build on your skills more and more to get us to consume your content. It seems likely to us that in 2023, the competition for consumers’ time will not be an easier game. On the contrary, as we become more oriented to consuming our media through social platforms, brands and creators will try to thrive further in this world. But hey! No need to put on mourning! The competition for the consumers’ time also means more opportunities.

More importantly, the music industry, which now heavily leans on the creator economy, plays an essential role in this competition. With the skills you work on to excel every day, and the music that you will not let fade into the background, you can let your audience have the full experience. Grabbing one’s interest is just a matter of seconds. You only need the right tools to help you with your content. Fortunately, Snapmuse.com is always here at your service in 2023 too! By allowing you to choose the right YouTube background music, or giving you thousands of options for the perfect music for podcasts, Snapmuse.com helps you create magnificent content with ease.

Give Me Some Genre Fusion

In recent years, many artists have moved away from the idea of clear-cut lines and instead turned their faces to productions that sound like they have been heavily influenced by the genres of previous decades. So, it is time to rock 2023 with some throwbacks from the 70s, 80s, and 90s. We also predict that 2023 will be the year for genre fusions. Since artists are walking off from clear-cut lines as we said, this year they might also be blending lots of genres. Artists are no longer limited to single musical boxes! Just as they revive their music with some funk from the 80s, they might as well surprise us with refreshing and exciting musical fusions this year. You can take our word for it. And if you also want to mix up some genres in your content, why not check out various music genres on Snapmuse.com? You will love our funk.

Music + Videos = Yes! More Please!

2023 will be the year in which various platforms will give creators more opportunities to pair their music with videos as they make their official releases. Think of some 8-second visual loops that fit into the screen with your music across multiple streaming services and social platforms. Cool, right?

¡No quiero hablar English!

Yeah… I’m saying “I don’t want to speak English.” But I have my reasons! It’s because 2023 will be the year for non-English or mixed-language music. Did you know that, in 2022, the most liked video on YouTube was the music video for “Despacito” by Luis Fonsi featuring Daddy Yankee? Performing in English to gain mainstream success is now long gone. It’s time to shine for other languages. Especially Spanish since, in 2022, music from LATAM and Korea mostly dominated the mass attention. More essentially, this is not going to slow down. As the taste of the audience widens into other decades and genres, it also widens into other languages, and scenes from all around the world! We will surely take this as a positive sign of diversity and inclusion in the music industry. Speaking of which, does anyone want some Sangria?

Those are our predictions for the music industry in 2023. We will be here next year and discussing how many of our predictions were actually true. In the meantime, as you search for royalty-free music for your short videos and other content, to mix genres, languages, and decades, we will be here right by your side as Snapmuse.com. Your one true best friend in music.