Lemon8 is a lifestyle social media app owned by Heliophilia, based in Singapore. While the platform’s main focus is on static content such as images and carousels, users can also share 1-minute videos through the app.
Lemon8’s in-app features and user experience have led many people to define it as “what would look like if Instagram and Pinterest had a baby”. It is undeniable that the app shares many similarities with Instagram and Pinterest. However, a quick look at the app’s features easily reveals several resemblances to TikTok and Canva as well.
With its focus on specific categories like beauty, fashion, home life, food, and such, Lemon8 is designed to present a certain type of aesthetic where users can share details about their purchases and tag specific products and brands, prices, and links.