Regardless of where we are, social media platforms bring us together: YouTube has 2.2 billion, Instagram has 2 billion, Facebook has 1.3 billion and TikTok has 1.2 billion active monthly users. In other words, a significant portion of the world population is active on at least one social media platform. As a result, online content creation has become a massive industry that offers significant revenue to influencers, online personalities, brands, and small businesses.
With the unstoppable rise of TikTok, other social media platforms like Instagram and Twitter have shifted their focus towards video content as well. In addition, Google has started to prioritise video content on search engine results page (SERP): If your search query matches with a video, it is shown on the top of the page.
As a result, both brands and individual content creators opt for creating impressive and engaging videos using everything they have in their toolbox: High definition footage, interesting images, catchy and popular songs, funny sound effects, meme formats and sounds, visual effects, intro and outro music and a lot more!
Regardless of whether you are running a business account or a personal account, being able to compete with other content creators has become more and more important. Especially if you want to monetize your content, you must be able to grab the attention of your viewers and keep them entertained throughout your video. Otherwise, you lose followers, your content gets low engagement rates and as a result, you can lose your monetization privileges.
According to new research, social media users determine whether they will watch a video to completion in the first 3 to 5 seconds. If they don’t see or hear anything worth their attention in this time frame, they skip the content. That is why being able to hook your viewers in immediately is very, very important.
In order to keep their audience interested and entertained throughout their content, most professional YouTubers and influencers tap into the power of music: They use open source music to make their videos more alluring. All social media platforms have very strict and thorough rules regarding the use of music. Copyrighted songs are absolutely forbidden. In fact, there are explicit guidelines like Twitch music rules to let the social media users know about the restrictions. If any content creator uses copyrighted songs, advanced detection algorithms of social media platforms notice the user. In such instances, the user has two choices: Either removing music and leaving their content dull, or removing the video altogether. After three strikes, social media platforms ban the user either temporarily or permanently. Moreover, copyright violations can lead you to lose your monetization privileges and result in serious legal trouble which can drain you financially. That is why most content creators use non copyright music. If you want to grab the attention of your audience in the very first seconds of your video and keep them entertained throughout your content without facing any legal trouble, you must use non copyrighted short intro music.
Intro music welcomes your viewers into your video, sets a certain tone for the rest of the content, and ensures that your viewers are entertained. Moreover, music allows you to evoke very strong emotions in your audience and create a strong bond with them. Once your viewers are emotionally invested in your content, they keep coming to your channel to watch more videos and leave comments. This way you can grow your channel, gain new followers, reach your target audience more easily, and solidify your online presence.
If you want to know more about the importance of intro music and how you can find the best high quality intro music online for your content, see our detailed guide below.