It is possible to earn a decent living on YouTube through advertisements and YouTube’s affiliate program. That is why many content creators are trying to increase their views and attract followers to their YouTube channel. As a result, competition is very fierce on the platform. Many YouTubes are trying different strategies to outshine their competition: Adding 8D music to their videos, doing creative edits, following trends and more.
If you want to start your YouTube career or take your channel to new heights, you should find new ways to reach your niche and make your videos more appealing to your potential followers. One thing you can try is to add non copyrighted music to your videos to evoke strong emotions in your viewers. You can also use the power of social media platforms to attract new viewers. You can learn how to share YouTube videos on Instagram, TikTok, Facebook and other platforms so that your YouTube channel gains more visibility. All in all, the salary of a YouTuber is heavily dependent on the views they get.
Since being a YouTuber has been a very promising career due to the substantial success of many influential YouTubers, people have been trying to learn how much money a YouTuber makes a year. Unfortunately, there is no certain answer to this question since YouTubers make money per view.
On average, YouTube pay rate fluctuates between $0.01 to $0.03 per view. Yet certain factors directly affect the amount of money YouTube pays to content creators:
- The total number of views of a video
- The total number of clicks the ads on your YouTube video receive
- The quality of ads on your video
- The length of your video
- And finally, whether your viewers use adblockers or not
The best case scenario is as follows: Your channel qualifies for monetization and attracts many followers that don’t use adblockers. Your followers watch the entirety of your videos -in other words, they don’t just watch first few minutes and exit. Moreover, they click on the ads in your video. If this is the case, you can make up to $0.18 per view.
If your channel has a significant amount of dedicated followers, you can also try out introducing paid subscriptions to increase your revenue. We must also mention that although YouTube views generate a substantial amount of income, most YouTubers also rely on brand promotions and sponsorships. If you manage to build a strong online presence for yourself and make your YouTube channel known for all the right reasons, you can sign very lucrative deals with many brands that targets your niche.
When it comes to the earnings of YouTubers, the most important thing is how many views their videos get –much to many people’s surprise, subscribers are not that important if they are not paying for the subscription. Yet they are very valuable in the journey of a YouTuber: It is the subscribers that are most likely to interact with your video. They like, comment and share the videos of their favorite YouTubers to help their channel grow. When your videos get more interaction, you will be making more money through them.
To sum up, what YouTube pays you is not calculated through the number of your subscribers but the number of views your videos get. Yet having more subscribers lead to getting more interaction and more views, hence building a strong follower base is essential to success and revenue on YouTube. On average, a YouTuber with a million subscribers can make around $60,000 per year through video views and ad clicks. They can also sell products and services like Lightroom presets to make some more money. In addition to that, they can sign good promotion and sponsorship deals with brands. This way, they can get paid for promoting services and products of different brands on their YouTube channel. Some YouTubers even start their own brand to crown their online success with entrepreneurship.
One of the prime examples of this YouTuber-to-business-owner is makeup guru Jeffree Star. He started with a humble YouTube channel where he shared makeup tutorials and tested makeup products. Then he moved onto building his own makeup empire: Sponsorships, endorsements and finally launching his own makeup brand. With 16 million followers, Star’s estimated net worth is $200 million.
