Almost all commercials use some form of music: Intro, background music, outro, a jingle, or some other variation. The reasons behind this strategy are obvious: Getting the audience pay attention to the advertisement, evoking emotions and being more convincing.
There are different types of music use in tv and radio commercials. Below we will explain the most popular ones.
Intro: Intro music is the track that plays when the commercial starts. It is often upbeat and aims to welcome the audience into the world of commercial. It aims to set a certain tone that will be prevalent in the rest of the commercial.
A commercial intro can have lyrics, or it can be instrumental. In order to draw the attention of the audience, intros are often very grand and impactful.
Not only advertising agencies but also content creators use intro music as well for the same exact purposes. Streamers use intro music at the beginning of their live stream, YouTubers use free intro music for YouTube, podcasters use sound effects and so forth.
Background music: Some commercials have a music track playing in the background throughout. The reason behind using a background music is setting a mood. In accordance with the subject matter of the advertisement, background music can be somber, cheerful, understated, intense, motivating, celebratory, and much more.
Correct use of background music makes advertisements and videos more relatable. In addition, background music makes the audience give an emotional response to the advertisement.
If you want to use the power of music to make your commercials more efficient, take a closer look at royalty free music moods. With the right track, you can create memorable content that will stick with your audience for a very long time.
Outro: Outro music plays at the end of a commercial and it is often accompanied by a pack shot or a slogan. Most advertisers use outro music to send off their audience with a strong emotion. This way, they can elicit the response they want from the audience, such as purchasing a good or a service.
Different types of music genres can be preferred for the outro depending on the overall tone and the target audience of the commercial. For instance, a rock outro track can work well with a younger audience while a jazz or instrumental outro track can be more convincing to an older audience. Jingle: Jingle is the most popular commercial music. It consists of a very catchy music and memorable lyrics that explain the benefits of the service or product that is being advertised. Free beats and samples from popular songs are often used in jingles to make them more appealing. “I’m Lovin’ It” and “Give Me a Break” are very famous and successful examples of advertisement jingles.
What sets jingles and other music used in commercials apart is the lyrics: Jingles exclusively talk about the features, distinguishing details of the product.
Jingles can be brand new songs or covers of already existing songs. If a cover is recorded as a jingle, lyrics are almost always changed to ones that highlight the product or the service being marketed.