There are some commercials that we cannot forget regardless of how many years it has been since they came out. KitKat’s “Give Me a Break” ad, McDonald’s’ “I’m Lovin’ It” video, Subway’s “Five Dollar Foot Long” ad, to name a few… Even reading the titles alone can bring back many memories as their music starts playing in our head. When they first aired, these ads generated serious revenue to their respective brands while significantly improving the brand awareness. Moreover, they managed to stick with us after all this time. It is especially impressive when we consider that “I’m Lovin’ It” campaign came out in 2003, which was almost 20 years ago, and “Give Me a Break” campaign came out in 1986, in other words, almost four decades ago.
What makes these advertisements that successful and that memorable? The answer is very simple: Think of what first popped in your mind when we mentioned these ads? Their music, of course!
You must have experienced something like the following at least once in your life: You are at work or maybe at school, going on with your daily life. Out of the blue you hear a voice in your head, singing “Five… Five dollar foot long. Five… Five dollar… Five dollar foot long.” Now suddenly you are craving delicious Subway sandwiches, and you weren’t that hungry to being with! So you go out of your way to stop by a Subway on your way home, or order a foot long through the delivery app.
This is what a successful advertisement does: It gets in your head and just won’t stop playing over and over again.
Very aware of the immense potential of music, advertisers often spend countless hours and significant amounts of money on creating the perfect music to accompany their ad video. When in hands of an expert, music is an incredible tool to evoke strong emotional responses and convince audiences to make a purchase. Music seriously alters how the audience views a certain brand, product, or a service thus it has the potential to carry a business to the top.
If you are still not convinced in how important music is in advertising and branding, hear it from the experts: Scientists have proven through research that music alters our mood, emotions and perception. Moreover, several other empirical studies suggest that strategic use of music in advertisements leads to higher brand recall and positive attitudes towards the brand.
If you want to know more about the power of music in commercials and how you can harness the monumental power of music to take your brand one step further and shine amongst your competitors, see our guide below.
